Quality content is all that matters while running an online business. Content can be in any form, be it in the written format, image format, gif format, or video format.
Videos are going gaga these days, and we get to see a lot of videos going viral.
The main reason for the videos to get popular quickly is that videos seem interesting to people. There are many who don't like to read long articles but enjoy watching videos.
YouTube is leading in this sector and has become an excellent source of earning for the people (YouTubers) who post videos on it. YouTube is a well-accomplished platform for the people who intend to do video marketing, video sharing, and video blogging. It is opted by many bloggers (vloggers) because it is easy and free of cost platform, i.e., introduced by Google itself.
Facebook, Instagram, and Twitter have also come in the video marketing sector, but are not able to overpower YouTube.
If you want to grow your business through video marketing and blogging, then YouTube is the place for you because it proposes with billions of visitors and a lot of subscribers. YouTube has become a go-to platform to see every kind of video whether it be related to fashion, travel, medical, life hacks, or anything that you can ever think of.
For a business that intends to do online marketing, YouTube proves to be a super-beneficial platform. It offers the highest possible opportunities to drive traffic to your website or YouTube channel, to invite more and more audience, to publicize your business, and to grow userbase.
The primary technique to grow business through YouTube is growing subscribers. YouTube is an incredible platform for bloggers to widen their internet reach through personally communicating with their followers.
If you intend to revamp the YouTube channel associated with your business, following are some of the effective ways to increase more and more YouTube subscribers:
1. Frame a script for your videosA video should be plotted properly before starting to frame it. The structure of the video should be decided firstly, and that should be done as per your interest. The YouTube videos that you make out of interest and in which, you focus on the things that you love are more likely to be appreciated than those, which are copied from others.
Videos that are scripted appropriately perform better because it helps you manage your videos effectively and keep you on track. Following a script keeps you maintaining a perfect flow of events, that result in providing a meaningful video.
A video script should include:
- The words that you're going to say in the video.
- The functions you're going to follow.
- The points you need to focus on.
- All the related calls to action such as subscribe button, click on a particular link, etc.
Just make sure to understand your target audience before preparing a script according to their preferences and language.
2. Try to create exciting and engaging contentIt is very obvious yet essential to say that the content you post should be informative, compelling, and entertaining at the same time. The most common mistake that most of the new YouTubers make is that they make the starting of the video very interesting, but don't focus on the remaining part of the video. One should maintain the same quality throughout the video so that you don't have to lose any of the viewers or subscribers.
Exclusively, you should upload videos in a combination of evergreen as well as burst videos. Evergreen videos are those that stay relevant always and make sense regardless of the time. While burst videos make sense for a short span of time and get viral in that particular duration, but then seem to be meaningless as the time goes by.
Specifically, focus on posting evergreen videos so that the content you post seems interesting irrespective of time. Before hitting on the publish button, just go through your video once more, introduce all the necessary changes, and ensure that your targeted audience will like it.
3. Sustain a specific uploading frequency & increase it with timeInitially, you should post at least a video in 2-3 days, and eventually, this uploading frequency rate should be increased. It should be like posting a video in a day, or a video in a week; it all depends on the kind of video you're posting.
The people who subscribe to a particular channel, expect a regular flow of content because they like to see what the publisher is posting. In case, the publisher doesn't avail its audience with regular content; the subscribers tend to unsubscribe as the time passes by.
To eventually grow your YouTube channel, make sure that you fulfill the demands of the subscribers by continually entertaining them. Consistency is very essential to build a long-term relationship with your subscribers, so never adjust with that.
4. Emphasize on optimizing your videos' titlesIt is essential to differentiate your business and content from others to be ahead of everyone on YouTube. The easiest, as well as a trickiest way to do so, is to give your videos offbeat and exclusive titles. Attractive titles engage more people to view what you've posted as such titles make them curious.
To amplify your success further more, you have to implement SEO tactics while marketing on YouTube.
Some of the efficient ways to optimize YouTube titles :
- Choose a small and to-the-point title for your YouTube video because Google shortens a video's length to 66 characters. And when a video is posted on YouTube, it automatically adds 'YouTube |' (10 more characters) before the title that you have given. That is the reason why your title shouldn't be more than 50 characters.
- Use your targeted keyword in the title. There is a lot of difference in between how Google sees your video and how viewers look at your video. For the viewers, try to provide compelling and quality content throughout the video. And for the Google bots to know about your video, is to introduce the main keyword to the title of your video.
- Google Adwords should be used to precisely know what people are looking for on the internet.
- Frame the title in such a way that it explains what the video is going to be about because this is the thing through which people decide to see a video.
- Avoid using the word 'video' while framing the title. It takes a significant space but proves to be useless.
5. Make full use of YouTube CustomizationsYouTube Customizations should be used to make the most out of it and to drive more and more traffic to your YouTube Profile. It will help you make videos that appear to be more professional to viewers. In case you're running a blog already, and have considerable traffic over there, then you may introduce similar branding elements to your YouTube channel also. Optimizing your YouTube channel will assist you establishing yourself as a brand very soon.
Make your YouTube channel bio compelling, try a customized background header as well as a custom URL to get benefited the most through YouTube. You can also mention a link to your blog in the description of the video.
6. Prepare an inviting Channel TrailerYouTube also proposes with the most needed facility, i.e., “Channel Trailer.” The channel trailer starts playing automatically when a YouTube channel is being opened. You must carefully frame your channel trailer because it proves to be an essential key to continually engaging traffic to your channel.
Preparing a meaningful channel trailer is a challenging task because you have to attract the target audience by just passing them a message through a video of a few seconds (30 – 60 seconds).
Provide your subscribers a reason to stay connected with you through an effective channel trailer, and give them an instant, and detailed introduction to the services that you're going to provide.
7. Focus on personalizing Video ThumbnailsCreating a customized video thumbnail for every video proves to be more beneficial rather than letting one be generated automatically. Applying annotations and making use of suitable images as customized thumbnails help you in increasing Click Through Rate (CTR) on your YouTube videos.
A customized video thumbnail including with an annotation gives your viewers an idea about the video. At present, YouTube proposes thumbnails in three intervals (1/4th mark, 1/2 mark, 3/4th mark). Opt for the one that explains your video the best.
8. Utilize “Call to Action” Annotations'Call to Action' annotation is something that sometimes irritates the viewers by popping up in between the video, but it proves to be very profitable for the publishers. If these annotations are used in such a way that you make the viewer click on them while watching a video, you can get increased channel subscriptions.
A link being provided to subscribe to a channel is called a 'call to action.' You can make the call to action annotation more compelling by adding a graphic to it. But while doing this, make sure that your videos don't start frustrating the viewers. Just do it with tact, and it'll definitely turn out to be beneficial for you.
9. Make use of the suitable toolsSeveral tools are available in the market to help you become a successful YouTuber. These tools can be functional in any way, be it assisting while making videos, or in promoting your videos. Just choose the tools that may prove to be profitable for you and increase organic traffic on your channel. It will help you in maintaining a potential subscriber base.
10. Let more and more viewers come to youYouTube offers an alternative to connect your YouTube channel to your web-page. While trying to bring visitors to your YouTube channel, directing them to your website or blog helps a lot.
Furthermore, your channel will appear to be authentic on YouTube. In the settings of your YouTube page, add the URL of your website or blog to your channel. Also,add a 'Subscribe' button on your website or blog to engage more and more subscribers to your YouTube channel.
11. Make a video of no more than 5 minutesHowever, a lot of detailed and informatory, videos, reviews, as well as, tutorials are being posted on YouTube. But while seen regarding SEO, the videos which are of less than 5 minutes, prove to be highly converting ones.
And as per a new study, the content publishers who just started and want to enhance their subscriber base should post videos of exact 4.4 minutes. This number helps in maintain a good follower base.
12. Appropriate Intro & Outro for YouTubeYouTube outro and intro help while performing branding, as it assists in preparing more engaging videos. By adding an intro and an outro, your video looks more professional, and it helps in maintaining a brand image.
13. Emphasize on optimizing your videos' descriptionsOptimizing videos' descriptions is necessary from the SEO point of view. An optimized description helps a particular video to be found in the SERPs. Be attentive while doing this because adding keywords, again and again, may decrease your chances to show up in searches.
14. Keep editing your videos until you reach perfectionKeep on editing your YouTube video until you see what you want to show the viewers. Just post your best one. Focus on publishing quality instead of quantity. Consider making many video recordings, and ensure that the best parts are chosen.
15. Opt for suitable Meta TagsGoogle Keyword Planner can be used to get an idea of the fitting keywords to associate with your YouTube videos. It will make your videos more discoverable on Google as well as YouTube search engines.
Meta data plays a prominent role to get your videos be shown in search results. You may also browse some of the well-performing videos and analyze the meta tags that are being used by them. But meta tags shouldn't be copied directly from other channels.
16. Collaborate with other YouTubersCollaboration helps in amplifying business to the most significant extent. Collaboration proves to be beneficial for you, associated collaborators, and the targeted audience. Instead of focussing on competing with other channels on YouTube, put your efforts in reaching out to similar publishers in your genreand propose them with the ways to work together on something revolutionary. The collaborations help you in getting connected to the new audience and make them more interested in your activities and content.
17. Organize Video Contests and GiveawaysGive a way is a new way to promote a brand or business. It is like providing your audience with something in return to generate more and more traffic on your YouTube channel. A free-of-cost give a way helps in rewarding your present followers, and also helps in attracting new followers.
In a giveaway, anything can be provided; that should be related to your genre only.
When a considerable giveaway is planned, then YouTubers make a condition to follow all the social media profiles of them to get into that contest. It is a suggested approach because it helps in generating traffic on all the social media platforms.
18. Regularly communicate with your potential fan baseSocial media is an entirely digital way to get connected with the people, so it is very essential to interact with your subscribers and followers to be in touch with them.
It lets the followers know what you think of them, and in return, they do the same. Interacting with your target audience helps you to understand their demands and requests. Ask them to mention their requirements in the comments' section below your videos. Reply to all the comments below your videos, and continuously interact with your subscribers.
19. Focus on Cross-platform promotionsIt is essential to be active on multiple social media platforms to promote your business to the most significant extent. If you intend to create a brand on the internet, then it is essential to be visible on various platforms. It is needed to remain active on all the possible social media platforms.
If you are promoting your business online, then you should at least build a profile on Facebook, Google Plus, Twitter, and Instagram. If you are running a blog, then you can also go with Pinterest, SnapChat, and Tumblr, etc.
An auto scheduling app can be used to be organized as well as regular while posting and helps in maintaining a routine. Facebook Ads, as well as Google Ads, can also be used to promote your business on the internet.
20. Finish your videos on an impressive noteThe ending of a video should be done on an enthusiastic note irrespective of the nature of the video. Just finish the video in a memorable way, and while taking it to an end, ask your viewers to subscribe in order to get notified about your content. Finish a video with a message, in which you appreciate the viewers for continually supporting you.