The traffic is the thrust of every business. Businesses require customers to survive and grow simultaneously. But the changing market trends had made it almost impossible to be highlighted in the online world without regular brushing. The recent BERT updates have set high benchmarks for online players to win.
SERVE AND SELL
No traffic today means no existence. Just opening a website and listing the products and services have nothing to do with the traffic thing. One needs to spread awareness among the target market of its availability and existence for it to serve and sell profitably. The main idea behind this isto understand the intent of the customer while making the query on the search engine, the goal of the audience, the steps followed by the customer to solve their query.
Writing content, uploading videos, testimonials, and getting it reviewed by the customers is an old school thing. Let me teach you some new ways of the new generation technology to increase traffic to your website. Common follow me.
Follow to make Audience Follow You
25 New Ways of the New Generation Technology of 2020
To increase traffic to your Website
1. Content Creation
In this competitive market, keeping a consistent check on the competitor's website is a must. Paying close attention to them can help you thrive.
The trends followed in the market regarding content creation, the most popular topics and pages of the website, inspecting visitor data, the most typed keywords, and where the traffic is coming from, all these analyses needs to be kept in mind while creating the content. Google Analytics is an indispensable source of data on just every plausible feature of your website from various tools to visitor demographics.
Blogging attracts the right people through inbound marketing. It invites the right people to your company. The company needs to intricately identify its buyer persona. It helps to curate the right content for your right audience. But there are still more to follow:
- Identify your buyer persona: This will help you decide where to focus.
- Conduct SEO Research: This will help you determine what your audience is inquiring about and to develop the absolute answers in your content.
- Drafting: In this, you need to mention the probable questions that your audience might be searching through.
- Publish: After proofreading the content thoroughly, publish your blog post.
- Promote: Next is to promote the published thing by circulating on all social media handles to generate the needful traffic. The more it gets reviewed and visited, the higher it ranks.
2. Paid Advertising
The most common and ultimate form is paid advertising, Social Media Marketing, display advertising. You can drive traffic to your website quickly through this. As it is paid, it is resourceful. With search engines, you can easily run these Pay-Per-Click ads or retargeting ads. Display ads and sponsored posts are quite effective on major social media platforms.
Strategize your way by a combination mix to produce optimum results. The 2020 social spending is expected to rise by 62% over five years according to CMO reports. The paid advertising needs to be strategized in the direction of the required goals. Each paid channel reaches a particular audience to fulfill a particular objective.
An instant increase in sales can be targeted by intent use of keywords commercially. Direct Response Copywriting particularly known as DRC have been renowned for quite a while. The competition for these can be fierce but the payoffs seem worthy.
3. Pay attention to ON-Page SEO
Though SEO is a slow snail if combined with other tools can generate optimum results. This is the most viable way to route the organic traffic to your website. When it comes to on-page SEO everything needs to be paid utmost focus. The various constituents of SEO including title, Header, Meta Description, or the featured snippet, image alt-text, and the URL, and counting. For the needed guidance regarding the SEO part, take a look atTHE Ultimate Guide to On-Page SEO and Beginner's guide to SEO.
4. Opt for Long-Tail Keywords
Voice search has deliberately brought-in the fashion for Long-Tail keywords, i.e. the people speak long sentences to get answers for their queries. It helps optimize Voice search to find the most expected long-tail keywords.
Long-tail keywords are most likely to account for the majority of the organic searches, which makes them highly valuable to be included for your paid advertising and SEO intent keywords.
5. Guest Blogging
Guest Blogging helps you to gain traffic, and get in the frontline of your target audience. Now, when I say target audience, it's a yes as the guest blogging is done typically on the reputed and same niche audience sites to gain an extended reach and visibility. It also helps in earning quality backlinks, which further help in SEO ranking.
6. Invite Competitive bloggers to Guest Blog on your site
Since guest blogging on other sites is not enough so we can invite competitive bloggers and content writers from the same niche to guest post on our website. They are likely to create backlinks to their guest article, which brings in the additional probability of new traffic to your site. Filter in the received content by the guest bloggers to meet the benchmark of a standard article or a blog with uniqueness justified. Google is quite strict with spammed links and plagiarized work in cracking them down so be cautious.
7. Influencers
Influencer marketing is the new trend in the market. It is some low-budget short trick to drive the traffic down to your lane. In accordance to Think with Google, You-tube influencer collaborations turn more effective in driving traffic onto a new blog or website. Influencer Marketing influences the audience to drive through subway channels of discount codes, links, reviews, giveaways, or simply mention.
Customers wave highly through word of mouth marketing. They keep their opinions settled towards their ideal influencers. So the chief strategy is to work out to delight your customers and then collaborate with influencers.
8. Getting on different Social Platforms
Getting social is the biggest elevator to success. Creating engagements and involving people to give feedback, and letting them aware of the new launches, their take on the company products or services. Releasing the core content of your brand and services on different social media channels serves the biggest advantage to companies by driving traffic.
E.g. Twitter for short snappy links, LinkedIn for new launches, inventions, and display of the corporate environment and job portal, Instagram to attract the visuals at large, Facebook for posting backlinks, blogs, article posting, creative's and other engagement activities, Google + for personalized search resultsand B2B niches, which attract the viewer's attention towards the company. Social sites like Pinterest and Pixabay tract heavy traffic load through images.
9. Context of the Content
The context of the content can be varied depending on the audience and the type of audience it is been released to. The long-form content is generally suited for Facebook, LinkedIn, and Website content or blogging. The Instagram, Whatsapp, and even media posts on Facebook requires short and precise content in the form of creative's with an attractive tagline, that may attract the visuals of the user while scrolling the timeline.
Generally, here the DRC, tagline, and slogan are more useful. As people first measure the length of the content before giving it a good read. Content Marketing is quite a useful tool these days to attract traffic to your website.
But a catchy tagline or a slogan in between might arouse their attention to browse more or read more. A video is quite successful, as visuals tend to affect and remain for a longer time than any other content. Also, more than half of the people are too lazy to give your organic content a good read. But videos are easy to tag along with.
10. Headlines
Just as we discussed that a catchy tagline or slogan is far more effective than a wholesome content. The same way headlines play a major role in arousing the interest of the user to read the content below.
Most studies suggested that a headline must give 2/3 rd of the hint of the whole content and leave another 1/3 rd in suspense. It must first confuse the user with the context they may find below and then clear the illusion by first raising the questions and then answering them.
The compelling headline attracts the viewer's attention to guess the probable content matter, which forces them to read the content.
Make sure that the start and the ending sentences of the Para are quite hit which will get the viewer flowing, as they further try to avoid reading everything and just learn the main points.
You can master the art of Headline writing. The writers at Buzzfeed and Upworthy are said to trial and error many before finalizing the best and the one that drives in more traffic.
Therefore, before publishing just think at least five times before choosing your headline.
11. Referrals
Requesting big corporate websites or some powerful influencers to link you or to link them anyhow without a website, all this can be avoided by creating original, unique and compelling content that will entice others to share and link your content.
An impressive and powerful content doesn't wait for your promotion; it gets promoted on its own.
Just think of several odd ways to make your content attractive and enthralling.
E.g. Starting and ending your content with a powerful quote can prove to be spellbinding.
12. LinkedIn
LinkedIn presently turns out to be the most powerful platform, where one can create an immediate network of its target audience, suppliers, clients, and community. Already accorded to be the world's largest professional social network, can be admirably used to attract the right visitor's to your site.
Regular content posting engages the audience at large, which automatically drives-inthe traffic to your published links on the platform. It can increase your audience within the industry at one time, hence influencing, and drive traffic regularly at the other.
13. Publish Interviews
Do you think that only big leagues hold the credit to be interviewed? Ask anyone influential enough to affect your audience, and they will never decline you. People like to be interviewed and identified by a group or community. They like to share the experience and mention some of the tips and tricks to gain more popularity.
Publishing the interview on your blog, or even inviting them over to a live chat can effectively increase your viewer's interest and the follow-up reaction is more engagement and rising visitors.
Also, the interviewee holds gratitude and shares, comments, and mentions about your content in their further posts or blogs voluntarily, which additionally works to your advantage in extending your reach.
14. Focus more on E-mail marketing
The new ways are a bonus desert but the traditional ways are also good to go for. The traditional way of writing appealing proposals and attracting new and untouched series of somewhat affluent clientele also holds a big probability to attract business as they may be interested to collaborate, linked, or somehow partner with you depending on the context and persuading impression your proposal holds.
The proposal or the E-mail context must state their benefits as a priority on or after collaboration and also your resourcefulness as the need-of-the-hour to set good bait.
Be careful not to annoy them at all, just seek their attention by presenting some thoughtful ideas of creating synergies as a sample to captivate them.
Even a warm request or reminder to your followers or customers to suggest and share with their friends and network is not so shabby and can help you to boost traffic.
15. Put Schema Markup into action
It is one of the least utilized forms of SEO available yet the most powerful. Schema Markup is a semantic code that is put on the website to help search engines return more detailed results for users. It is similar to using rich snippets.
Schema tells the search engines what your data means, not just what it says.
The content on your website gets indexed and returned in search results. In this way, the search engine provides better information to the users.
Schema markup uses a unique semantic vocabulary in the microdata format.
Schema.org is a kind of industry collaboration that was invented for users. Implementing the markup schema doesn't wave a magic wand to increase loads of traffic to your website instantly, but it makes it easier for search engine bots to find and index your pages.
When a schema markup is activated on the website, users can witness in the SERPs, easily about the main context of the website, where they are, and what they do, costs, and other stuff.
It is also referred to as "your virtual business card", which can result in feature-rich snippets, further advancing the click-through rates.
16. Create Internal Links
Not just outside, linking helps in the promotion of the material content of the website internally also. By that, it means, wherever the opportunity arises, find ways to link the entire content of your website structure. When creating and publishing the new content, be active to link them to the previous blogs or the related articles published. This results in improving SEO, a better experience for the user which hits the bull's eye in increasing the congenial traffic on the website. You can hop to our previous blog Important SEO trends for 2020 for more insights.
17. Check the responsiveness of the website
The availability and efficacy of the website must exist on all devices. Today in this fast world, this step is the most crucial as the users no more turn on their research quotient in front of the Desktop PC but with a quick to use and easy hand-handled device.
Responsive web design is a must-follow approach that makes web pages render well on a variety of devices and window screen devices. Recently it also considers the viewer's proximity as part of viewing context to function as an extension for RWD.
18. Speed up your website
The website must be able to survive the fast-paced changes in the internet world. Gone are the days when the users used to long await for the buffering to end, if it happens now, then you are an instant shut for the user.
The frequent crashing and slow loading will make your bounce rate sky-rocketed. The technical optimization of the various pages of the website should be thoroughly and consistently checked from time to time, which includes the image file-size, website framework, and other functionalities.
The quicker your website is; the better is the traffic.
19. Community Building
Blogging sites set up community sections to increase engagement and to understand the audience takes on the website and the content published. E.g. a software website introducing ways to increase profit through software workmanship might poke an expert professional or an unsatisfied user visiting the website which must be discussed through a closed community where some may even post a suggestion or a solution to other's problem.
An increased engagement creates better opportunities to implement a robust commenting system through Disqus and platforms like Facebook comments, forums to discuss problems, etc.
20. Make your existence notify
You can join community blogs in a similar niche or make your opinion open to the wide public through Disqus. Joining the conversation and giving out factual opinions and even citing those examples through passing links of related blogs of your website is a way to build great networking.
By providing insightful information through commenting, one can make a name right there, which results in subsequently driving the traffic to your website.
Just post links on other websites won't be of any good, you have to captivate the user by qualitative comments. Invite them by poking their curiosity instead of directly asking them to visit your website.
Invite without inviting.21. Survey your Analytics Data
Google Analytics is the most powerful and worthy tool for website owners. It collects data about every feature of your website and helps you in taking action thereafter. Making a strict check on your analysis data, one can use the information to devise further strategies.
They will provide the data on popularity and the pages which are earning the most fame and interest of your particular target market.
The specific data on the whereabouts of your audience and their action interests can help you prepare the organic content and release accordingly. Boosting traffic, lead conversions, and elevation in business are the aftermath rewards.
Analytics helps you connect to the right audience.
22. Be active on Social Media
Just posting the content on social media is not enough to drive traffic; one should involve the audience themselves by engaging through comments, topic discussions, on other's posts shared through social channels. Put through the relevant hashtags to connect with your niche audience.
Interacting and engaging with your immediate audience impacts them to follow the useful insight of the person. Social Media thrives 31% of all the referral traffic.
If people once get enticed by the context of your content, they add the website to their favorites to get notified for more of the quality content.
E.g. Ifthe content writers once find good content for referral research, they bookmark the pages or websites to visit everytime to avoid unnecessary hunting. The same process is followed for the master specials, the chefs, the tech professionals, podcasters, fashion designers, etc which anyway increase your website viewpoints and ultimately affect your ranking positively.
23. Submit your content to Aggregator sites
Though these aggregator sites are hard to connect with but spamming them is not a solution. They carry community traffic which is helpful to drive to your website. The audience at Reddit is extraordinarily shrewd to spam the unauthorized links, but keepdoing this is the only hope. Choose an appropriate subreddit page and post the content of your niche to gain some extraordinary traffic. Engage more to earn the karma points.
24. Video Content
Every type of content doesn't suit every type of audience. Some are avid readers, who are ready to spare some minutes of their daily routine to give some thoughtfulness to your quality content. While others just measure the length and close the page, or to most extent read the highlights of the topic. These people prefer video content more.
Good content is the one that is consumed by most of the audience. Thereby, it is suggested to add a pinch of excitement to it, through taglines, quotations, video content, images, GIFs, turning the normal plain rice into a spicy biryani (a famous spicy Indian dish).
Reports suggest that information retention is comparatively higher in a visual context than in text-based content and also people prefer to press it more often than giving a sincere effort to read.
That simply suggests that video marketing is an effective strategy to catch hold of a new user's attention.
25. Research the Competition
Before taking any other step in the online market, one must gauge theircompetitor's strength and actions. After feeding the information regarding the level of competition in the market, you canvisualize and strategize accordingly. Buzzsumo presents all the related facts, use it to get over the edge. There you can get an idea of the trending topics to reverberate between the readers, and what type of query and interests they hold to help them reach you.
Conclusion: Yes, we discussed a huge list of trends to be followed to invite your relevant target audience to your website, which if sincerely followed will reap you the expected results for sure.
SEO is the power fuel of the website, But the vehicle does need other maintenance to still perform the best.
Just like a vehicle, a website also needs time-to-time care and maintenance to adapt to the market changes and a consistent effort to streamline your actions following the market reactions. Hosting webinars, researching the market needs, analyzing and forecasting the needs to introduce new changes beforehand, a leadership quality that wins the confidence of its audience, supplying the first time information, Attend conferences to gain new insights, and exposure, welcoming audience suggestions and advice, creating a two-way discussion funnel, Disqus to exchange the precious advice of the experts of the industry, and the interested community.
All this can help to drive the organic traffic to your website. For more stay tuned for our next insightful blog. Have a Good day!
A website is a real estate property and customers are the investors.The more people get attracted; the better is the value of it.